That type of investing, known as short selling, opened the door to individuals who coordinated their efforts online to drive up the price. Indeed, one of the reasons for its stratospheric gains is that so many institutional investors were betting on it to fail - to an absurd degree. The share price for GameStop doesn't tell the whole story about the company. Fans of the stock continue to hold their GameStop shares to stick it to Wall Street and hedge funds, but don't be fooled, the company isn't doing so hot. The video game retailer's shares grew by more than 14,300%, but they've since plummeted, going from $328 on Friday to a close of $53.50 on Thursday. GameStop's stock price soared last week due to a concerted effort by traders on Reddit.
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